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This 3-hour taster session introduces how AI tools can be used to support digital marketing tasks in a simple, practical way.
Designed for small business owners, freelancers, aspiring marketers and curious beginners, this session provides an accessible introduction to planning content, refining messaging and generating campaign ideas using AI support.
You will explore how AI can assist with audience targeting, content creation, captions, email drafts and campaign planning. The focus is on demonstration and practical experimentation rather than technical theory.
By the end of the session, you will understand where AI can save time in marketing workflows and how to use structured prompts to improve content quality.
No prior experience with AI is required.
This session is interactive and workshop-based. You will see live demonstrations followed by guided practice using simple marketing scenarios.
You will experiment with AI tools, generate short pieces of content, and reflect on how these tools could apply to your own business or interests.
There will be opportunities for discussion and questions throughout.
A smartphone can be used if necessary.
You may wish to create a free account with a general AI assistant tool before attending.
Do not upload confidential customer or workplace data during the session.
After this taster session, you may progress to:
• AI for Digital Marketing: Practical Campaigns and Content Creation
• AI for Work: Boosting Productivity with Practical Tools
• AI for Small Businesses and Freelancers: Automation, Efficiency and Client Growth
See how long it will take you to get to college. Please select the campus of the course you wish to study.