Self-Promotion For Artists, Designers And Creatives – Online

During this course you will discover a range of methods to help enable you and your work to get into the public domain.
It is vital for artists to have a good online presence, and this course will help you to be confident in building high quality content for a professional website, social media accounts (Instagram/Twitter) and more.
You will also learn about how and where to look for creative opportunities. Eg. exhibitions, publications and residencies.
This course will encourage you to promote your work to a wider audience whilst building a professional online presence to further your creative career.
Classes will involve some self study and information being sent to you via email or Moodle. The course will be run via Zoom, please make sure you have installed in in advance of your first class.

Who is this course for

This course is for artists, designers and creatives who would like to take their career to the next level and learn about the multiple ways in which they can further themselves and their work through self-promotion.

What does this course cover

By the end of the course, students should be able to:

1. Confidently develop content for an online artist presence (Website/Social Media) in a professional manner.
2. Understand how to photograph and document their work well.
3. Be guided in where to look and how to apply for opportunities and open calls.
4. Gain an understanding into how to confidently push themselves forward into the art world.

It will sign post students to several new specialist courses to create content they need for self-promotion including:
Social Media Marketing, Photographing your artwork, Writing creative CVs, Statements and proposals, built an artist designer website and staging an independent exhibition.

What will it be like

Teaching methods (through Zoom): Visual demonstration and verbal explanation. Powerpoints. Written handouts with visual diagrams. One-to-one teaching. Group discussions
Learning methods: Hands-on practical activities, Reading handouts and following instructions.
One-to-one and group discussion.
How students are assessed: Questions and answers during group discussions and one-to-one teaching.
Record of students' progress and achievement on an assessment sheet as they achieve the course objectives. Practical work produced is evidence of learning.

What else do you need to buy or do

- Have a phone onto which you can download Instagram and Twitter.
- A decent quality camera on which to document your work.
- Examples of the best images you currently have of your work.
- Have the links to your current website or social media sites (if available).

The course will be run on Zoom, please make sure you have installed it in advance of your first class on your computer or mobile device. You can sign up for free here:

You will need a microphone (it's fine to use whatever is built into your device) and camera, so we can see you via video. You may also want to use headphones during the session.

You can participate in class sessions through the use of a computer, laptop, tablet or other similar internet enabled device. Please note that if you only have access to a smartphone, you will be able to attend the class sessions and participate in them but you will find it more difficult to benefit from the full range of materials and activities involved in the course if this is your only means of connection.

Make sure you have a small space to work in during the session and that as far as possible that you can keep this space quite and clear of interruption so that you can concentrate on what is happening in the class.

By signing up to the course you are consenting to being on camera. The content of the lesson may occasionally be recorded by the tutor for internal education and training purposes but any such recordings will not be made available to anyone outside of the Mary Ward Centre organisation without us asking you again for further permission to do so.

What this course could lead to

Social Media Marketing, Photographing your artwork, Writing creative CVs, Statements and proposals, Build an artist designer website and staging an independent exhibition.

Further Study with Mary Ward Centre.
There is detailed information in Reception about all our courses at the Mary Ward Centre. Information about other learning opportunities can be obtained from Learn Direct: and from the following websites:;;;;

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I've been to many Centres to study in London and the Mary Ward Centre is one of the nicest I've studied in.

MWC student

Got a Question about this Course?

Contact The Departmental Administrator.

Why choose Mary Ward?

Mary Ward Centre is the adult education centre with a difference. We provide a wide range of subjects for people at all levels and run courses during the day, evening and weekends to suit your timetable. You can learn face to face at one of our centres (Bloomsbury or Waterloo) or take an online course

Get inspired and enjoy excellent teaching in an environment where each individual’s learning experience is valued. That’s what makes Mary Ward Centre ‘the friendly place to learn.’