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This course is for adults with some experience of social media or content creation who want to learn how to grow their digital audience for small businesses or organisations. It focuses on how to grow audiences using social media strategies and measure impact by applying digital analytics.
Topics:
• Examples of successful digital marketing campaigns
• Social media strategies for growing audiences
• Analytics for digital marketing
• Applying the learning to your own digital marketing content
Friendly, hands-on, and supportive. You’ll work in small groups with lots of guided practice and one-to-one help. There are no tests—just a relaxed environment to build your confidence. The tutor will also provide clear, easy-to-follow written handouts so you can review what you’ve learned at your own pace.
You will need your own mobile phone and access to a computer, either your own or use a free computer at the centre.
If you are ready, you can join the next course: Writing for Digital Marketing
See how long it will take you to get to college. Please select the campus of the course you wish to study.